Volume 9, Issue 2
Autumn 2018
Pages 200-233

Authors

Abstract
Advertisements are the best way for professionals to introduce their activities, to inform prospective consumers about the products and services they provide to create their psychological satisfaction to convince them to acquire these goods and services and to make a lasting profit with consumers Which are suitable for their wishes where they can trade and differentiate between alternatives and different types and gives them greater freedom to make contractual decisions and the consumer is entitled to trust in advertising The advertising profession should support this confidence by not making the consumer the victim of advertisements devoid of real and deceitful methods of lying and misleading the consumer Despite the importance of advertising and its positive side to both the professional and the consumer, it may be deceptive to consumers and contains false information about Products or services which negatively affects the consumer satisfaction in the contract which requires the provision of effective legal protection to protect the consumer from misleading advertising either before the conclusion of the contract to prevent the damage of these ads or after the conclusion of the contract to address the damage of these ads..
  • Receive Date 01 December 2018
  • Revise Date 20 December 2018
  • Accept Date 25 December 2018